Dr. Ishpreet Kaur Virdi
| Designation | Assistant Professor |
|
|---|---|---|
| ishpreetkvirdi@ms.du.ac.in | ||
| Department | Department of Commerce |
Assistant Professor
Email: ishpreetkvirdi@ms.du.ac.in
Department: Department of Commerce
| Degree | University | Year |
|---|---|---|
| PhD | Department of Commerce, University of Delhi | 2018 |
| M. Com | PGDAV College, University of Delhi | 2011 |
| B. Com | Mata Sundri College for Women, University of Delhi | 2009 |
| UGC- NET Commerce | UGC | 2011 |
| Junior Research fellowship | UGC | 2011 |
Degree: PhD
University: Department of Commerce, University of Delhi
Year: 2018
Degree: M. Com
University: PGDAV College, University of Delhi
Year: 2011
Degree: B. Com
University: Mata Sundri College for Women, University of Delhi
Year: 2009
Degree: UGC- NET Commerce
University: UGC
Year: 2011
Degree: Junior Research fellowship
University: UGC
Year: 2011
| Designation | Institution | University | Duration |
|---|---|---|---|
| Assistant Professor, Level-10, Commerce Department | Mata Sundri College for Women | University of Delhi | 29th August 2023- present |
| Assistant Professor, Commerce department | Mata Sundri College for Women | University of Delhi | 2-08-2013 to 21-08-2023 |
| Assistant Professor, Commerce department | College of Vocational Studies | University of Delhi | 7-08-2012 to 22-05-2013 |
Designation: Assistant Professor, Level-10, Commerce Department
Institution: Mata Sundri College for Women
University: University of Delhi
Duration: 29th August 2023- present
Designation: Assistant Professor, Commerce department
Institution: Mata Sundri College for Women
University: University of Delhi
Duration: 2-08-2013 to 21-08-2023
Designation: Assistant Professor, Commerce department
Institution: College of Vocational Studies
University: University of Delhi
Duration: 7-08-2012 to 22-05-2013
| Title | From | Date |
|---|---|---|
| Best Assistant Professor of the Year (Commerce)-2021 | PERFICIO AWARDS presented by DHS Foundation, New Delhi, India | 25 Jul, 2021 |
Title: Best Assistant Professor of the Year (Commerce)-2021
From: PERFICIO AWARDS presented by DHS Foundation, New Delhi, India
Date: 25 Jul, 2021
| Title | Type | Publisher | Publication Date |
|---|---|---|---|
| Marketing Communications | Books | Pinnacle Learning Publications | 01 Feb, 2017 |
| A Systematic Literature Review on Assessing the Impact of Community Engagements and Social Interactions in the Digital Era on the Indian Market In Book titled “Connected Communities” | Book chapter | Kitab Mahal | 01 Jan, 2023 |
| Chapter “Effect of Exaggerated Claims on Brand Evaluation” in Book titled “Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets” | Book chapter | Palgrave Macmillan imprint published by Springer Nature Switzerland AG | 01 Jan, 2021 |
| Chapter “Impact of Deception on Consumer Behaviour in E-Commerce Industry with Respect to Fashion and Apparel” in Book titled ‘Recent Research and Innovation- An Integrated Approach’ | Book chapter | Bharti Publications | 01 Jan, 2021 |
| Chapter “Strategic Deception” in the Book “Functional Management Contemporary Issues” | Book chapter | Bharti Publications, New Delhi | 01 Jan, 2019 |
| Chapter “Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle” in Book titled “Global Trends in Management, Business & Economics | Book chapter | IMRF International Publications, compiled by International Multidisciplinary Research Foundation | 01 Jan, 2019 |
| Chapter “An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour” in the Book titled “Global Trends in Corporate Social Responsibility, Demonetization, Globalization & Business Sciences” | Book chapter | IMRF International Publications, compiled and produced by International Multidisciplinary Research Foundation | 01 Jan, 2018 |
| Chapter “The Impact of Advertising on the Digital Consumer: A Case of Amazon and Jabong” in the Book “Transforming India: Inclusion, Empowerment, Digitalization & Social Responsibility | Book chapter | Excel India Publishers | 01 Jan, 2018 |
| Chapter “Diagnosing Degree of Sustainability of Mahindra India Ltd.” in the Book “Strategies for Reshaping Business or Economy” | Book chapter | Pacific Academy of Higher Education and Research University | 01 Jan, 2018 |
| Devising a Market Entry Strategy for an Educational Venture in Digital Era | Research article | Communication and Management Journal | 01 Apr, 2024 |
| Environmental Concern and Green Purchasing Attitude of Young Indian Consumers | Research article | High Technology Letters Journal | 01 Jun, 2023 |
| The Role of Deceptive Advertising in the Eating Disorder of Indian Teenage Girls | Research article | Mukt Shabd Journal | 01 Feb, 2023 |
| Theoretical Perspectives on Innovative Sustainable Human Resource Management | Research article | Our Heritage | 01 Feb, 2020 |
| An Analysis of Performance Appraisal system adopted by Small to Medium Scale Indian Companies | Research article | Journal of Current Science | 01 Jun, 2019 |
| Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle” | Research article | Business Sciences International Research Journal | 01 Jun, 2019 |
| An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour | Research article | Business Sciences International Research Journal | 01 Jan, 2018 |
| Green Marketing: Its Perceptions and Preferences | Research article | SAMIKHIYA A Multidisciplinary Research Journal, Journal of Mata Sundri College for Women | 01 Nov, 2023 |
| Impact of COVID-19 on Consumer Behaviour: What has Changed? | Research article | IOSR Journal of Business and Management | 01 Aug, 2021 |
| “Impact of Perceived Deception on Consumer Behaviour: The case of Detergent Powder” | Research article | AIMS International Journal of Management | 01 Jan, 2020 |
| Influence of Advertising via Social Networks on Children | Research article | in Inspira-Journal of Commerce, Economics and Computer Science (JCECS) | 12 Dec, 2019 |
| Consumer’s Green Purchasing Behaviour: A Study of India’s Young Consumers | Research article | Journal of Business Studies | 01 Jul, 2017 |
| The Role of Advertising in Decoding the Digital Consumer: A Case of Amazon and Myntra | Research article | Advances in Economics and Business Management (AEBM), Krishi Sanskriti Publications | 01 Jul, 2017 |
| Has Consumer’s attitude towards McDonald’s Changed: A Study Conducted in South Delhi | Research article | Advances in Economics and Business Management (AEBM) | 01 Jun, 2017 |
| Green Marketing and Corporate Social Responsibility as its Aspect | Research article | International Research Journal of Management Sociology and Humanities | 01 Jun, 2016 |
| The Effect of Drip Pricing Practice on Consumer Decision Making | Research article | in International Research Journal of Commerce, Arts and Science | 01 Jan, 2014 |
| Corporate Social Responsibility by Indian Hotels Company Limited (IHCL) | Research article | International Research Journal of Management Sociology and Humanities | 01 Jun, 2016 |
| Deception and its Various Forms: In Context of India | Research article | Vidyawarta – A peer review International Multilingual Research Journal | 01 Sep, 2014 |
| Antecedents of Deception on Consumer Behaviour | Research article | Vidyawarta – A peer review International Multilingual Research Journal | 01 Sep, 2014 |
| Corporate Social Responsibility and its Aspects | Research article | International Research Journal of Management Sociology and Humanities, a peer review refereed Journal of SPHERT | 01 May, 2014 |
| Triple Bottom Line Approach in Sustainability Marketing | Research article | Vivekananda International Conference 2020, on ‘Sustainability, Governance and Responsibility’ at Vivekananda Institute of Professional Studies | 23 Jan, 2020 |
| Human Capital Management: An Analysis of Recruitment and Selection Process | Research article | Conference Proceedings of National Seminar on ‘New India @ 75: Strategies for Transformation and Growth’ | 12 Oct, 2019 |
| Effect of Perceived Deception on Willingness to Buy and Intention to Repurchase: An Exploratory Research | Research article | Proceedings of the 2017 Annual Conference of Emerging Markets Conference Board, organised by IIM Lucknow | 07 Jan, 2017 |
| Green Marketing: Its Perception and Preferences | Research article | Proceedings of National Seminar on Contemporary Strategies for Sustainable Development (sponsored by ICSSR | 01 Jan, 2017 |
Title: Marketing Communications
Type: Books
Publisher: Pinnacle Learning Publications
Date: 01 Feb, 2017
Title: A Systematic Literature Review on Assessing the Impact of Community Engagements and Social Interactions in the Digital Era on the Indian Market In Book titled “Connected Communities”
Type: Book chapter
Publisher: Kitab Mahal
Date: 01 Jan, 2023
Title: Chapter “Effect of Exaggerated Claims on Brand Evaluation” in Book titled “Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets”
Type: Book chapter
Publisher: Palgrave Macmillan imprint published by Springer Nature Switzerland AG
Date: 01 Jan, 2021
Title: Chapter “Impact of Deception on Consumer Behaviour in E-Commerce Industry with Respect to Fashion and Apparel” in Book titled ‘Recent Research and Innovation- An Integrated Approach’
Type: Book chapter
Publisher: Bharti Publications
Date: 01 Jan, 2021
Title: Chapter “Strategic Deception” in the Book “Functional Management Contemporary Issues”
Type: Book chapter
Publisher: Bharti Publications, New Delhi
Date: 01 Jan, 2019
Title: Chapter “Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle” in Book titled “Global Trends in Management, Business & Economics
Type: Book chapter
Publisher: IMRF International Publications, compiled by International Multidisciplinary Research Foundation
Date: 01 Jan, 2019
Title: Chapter “An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour” in the Book titled “Global Trends in Corporate Social Responsibility, Demonetization, Globalization & Business Sciences”
Type: Book chapter
Publisher: IMRF International Publications, compiled and produced by International Multidisciplinary Research Foundation
Date: 01 Jan, 2018
Title: Chapter “The Impact of Advertising on the Digital Consumer: A Case of Amazon and Jabong” in the Book “Transforming India: Inclusion, Empowerment, Digitalization & Social Responsibility
Type: Book chapter
Publisher: Excel India Publishers
Date: 01 Jan, 2018
Title: Chapter “Diagnosing Degree of Sustainability of Mahindra India Ltd.” in the Book “Strategies for Reshaping Business or Economy”
Type: Book chapter
Publisher: Pacific Academy of Higher Education and Research University
Date: 01 Jan, 2018
Title: Devising a Market Entry Strategy for an Educational Venture in Digital Era
Type: Research article
Publisher: Communication and Management Journal
Date: 01 Apr, 2024
Title: Environmental Concern and Green Purchasing Attitude of Young Indian Consumers
Type: Research article
Publisher: High Technology Letters Journal
Date: 01 Jun, 2023
Title: The Role of Deceptive Advertising in the Eating Disorder of Indian Teenage Girls
Type: Research article
Publisher: Mukt Shabd Journal
Date: 01 Feb, 2023
Title: Theoretical Perspectives on Innovative Sustainable Human Resource Management
Type: Research article
Publisher: Our Heritage
Date: 01 Feb, 2020
Title: An Analysis of Performance Appraisal system adopted by Small to Medium Scale Indian Companies
Type: Research article
Publisher: Journal of Current Science
Date: 01 Jun, 2019
Title: Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle”
Type: Research article
Publisher: Business Sciences International Research Journal
Date: 01 Jun, 2019
Title: An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour
Type: Research article
Publisher: Business Sciences International Research Journal
Date: 01 Jan, 2018
Title: Green Marketing: Its Perceptions and Preferences
Type: Research article
Publisher: SAMIKHIYA A Multidisciplinary Research Journal, Journal of Mata Sundri College for Women
Date: 01 Nov, 2023
Title: Impact of COVID-19 on Consumer Behaviour: What has Changed?
Type: Research article
Publisher: IOSR Journal of Business and Management
Date: 01 Aug, 2021
Title: “Impact of Perceived Deception on Consumer Behaviour: The case of Detergent Powder”
Type: Research article
Publisher: AIMS International Journal of Management
Date: 01 Jan, 2020
Title: Influence of Advertising via Social Networks on Children
Type: Research article
Publisher: in Inspira-Journal of Commerce, Economics and Computer Science (JCECS)
Date: 12 Dec, 2019
Title: Consumer’s Green Purchasing Behaviour: A Study of India’s Young Consumers
Type: Research article
Publisher: Journal of Business Studies
Date: 01 Jul, 2017
Title: The Role of Advertising in Decoding the Digital Consumer: A Case of Amazon and Myntra
Type: Research article
Publisher: Advances in Economics and Business Management (AEBM), Krishi Sanskriti Publications
Date: 01 Jul, 2017
Title: Has Consumer’s attitude towards McDonald’s Changed: A Study Conducted in South Delhi
Type: Research article
Publisher: Advances in Economics and Business Management (AEBM)
Date: 01 Jun, 2017
Title: Green Marketing and Corporate Social Responsibility as its Aspect
Type: Research article
Publisher: International Research Journal of Management Sociology and Humanities
Date: 01 Jun, 2016
Title: The Effect of Drip Pricing Practice on Consumer Decision Making
Type: Research article
Publisher: in International Research Journal of Commerce, Arts and Science
Date: 01 Jan, 2014
Title: Corporate Social Responsibility by Indian Hotels Company Limited (IHCL)
Type: Research article
Publisher: International Research Journal of Management Sociology and Humanities
Date: 01 Jun, 2016
Title: Deception and its Various Forms: In Context of India
Type: Research article
Publisher: Vidyawarta – A peer review International Multilingual Research Journal
Date: 01 Sep, 2014
Title: Antecedents of Deception on Consumer Behaviour
Type: Research article
Publisher: Vidyawarta – A peer review International Multilingual Research Journal
Date: 01 Sep, 2014
Title: Corporate Social Responsibility and its Aspects
Type: Research article
Publisher: International Research Journal of Management Sociology and Humanities, a peer review refereed Journal of SPHERT
Date: 01 May, 2014
Title: Triple Bottom Line Approach in Sustainability Marketing
Type: Research article
Publisher: Vivekananda International Conference 2020, on ‘Sustainability, Governance and Responsibility’ at Vivekananda Institute of Professional Studies
Date: 23 Jan, 2020
Title: Human Capital Management: An Analysis of Recruitment and Selection Process
Type: Research article
Publisher: Conference Proceedings of National Seminar on ‘New India @ 75: Strategies for Transformation and Growth’
Date: 12 Oct, 2019
Title: Effect of Perceived Deception on Willingness to Buy and Intention to Repurchase: An Exploratory Research
Type: Research article
Publisher: Proceedings of the 2017 Annual Conference of Emerging Markets Conference Board, organised by IIM Lucknow
Date: 07 Jan, 2017
Title: Green Marketing: Its Perception and Preferences
Type: Research article
Publisher: Proceedings of National Seminar on Contemporary Strategies for Sustainable Development (sponsored by ICSSR
Date: 01 Jan, 2017
| Title | Presented At | Date |
|---|---|---|
| Impact of Deception on Consumer Behaviour in E-Commerce Industry with Respect to Fashion and Apparel | 2nd Universal Conference on Multidisciplinary Research & Innovation organized by DHS Foundation | 25 Jul, 2021 |
| “Market Selection and Expansion Strategies in International business | International Conference on Advances in Management Practices (ICAMP) 2020 at Jagan Institute of Management Studies (JIMS), Delhi | 23 May, 2020 |
| Theoretical Perspectives on Innovative Sustainable Human Resource Management | National Conference on “Exploring Spiritual Foundations of Leadership and Management | 15 Feb, 2020 |
| Triple Bottom Line Approach in Sustainability Marketing | Vivekananda International Conference 2020, on ‘Sustainability, Governance and Responsibility’ at Vivekananda Institute of Professional Studies, Delhi | 24 Jan, 2020 |
| Impact of Perceived Deception on Consumer Behaviour: The case of Detergent Powder | the Seventeenth AIMS International Conference on Management, organized by IIM Kozhikode | 04 Jan, 2020 |
| Advertising Effectiveness: An Empirical Study in Cold Drinks Industry | International Conference on “Industry 4.0: Impact of Technology on Business Environment”, organised by Delhi Institute of Advanced Studies, GGSIPU | 06 Jan, 2020 |
| Marketing Solutions for the Problems in Advertising towards Children | 72nd All India Commerce Conference on ‘Global Business: Emerging Issues and Challenges’ at KIIT University, Bhubaneswar | 24 Dec, 2019 |
| Societal Well Being Issues in e-Business: The Responsibility of Corporate Social Responsibility | International Conference on e-Business ICON e-BIZ-2019, organised by Shri Ramswaroop Memorial University | 09 Nov, 2019 |
| Influence of Advertising via Social Networking on Children | 4th National Conference on ‘Indian Economy, Green Management, Artificial Intelligence, Gender Inequality and Social Networking: Emerging Trends and Technological Issues’ at LBS College in association with Inspira Research Association | 19 Oct, 2019 |
| Effect of Exaggerated Claims on Brand Evaluation | 5th International Conference on ‘Global Business Environment: Entrepreneurship, Resource Planning and Regional Development’ at International Management Institute | 30 Nov, 2019 |
| Human Capital Management: An Analysis of Recruitment and Selection Process | National Seminar on ‘New India @ 75: Strategies for Transformation and Growth’ organised by Asian Business School | 12 Oct, 2019 |
| Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle | the International Conference on ‘Current Scenario of Digital Marketing, E-Commerce, Management & Social Science-2019’ at IMRF Institute for Education & Research in association with IIM Australia, IMRF Mysore Chapt | 15 Jun, 2019 |
| An Analysis of Performance Appraisal System Adopted by Small to Medium Scale Indian Companies | 1st International Conference on ‘Recent Advances and Innovation in Business Management & Science’ at Acropolis Institute of Management Studies and Research in association with Research Foundation of India, Indore | 08 Jun, 2019 |
| Young Digital Consumer Preferences: An Exploratory Delhi | 6th Annual International Commerce Conference on ‘Digital Outreach & Future of Marketing Practices’ organized by Department of Commerce, Delhi School of Economics, University of Delhi | 12 Jan, 2018 |
| “An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour” | International Conference on ‘Corporate Social Responsibility, Demonetization, Globalization & Business Sciences-2018’, organized by IMRF Group of Educational Institutes | 20 Jan, 2018 |
| The Impact of Advertising on the Digital Consumer: A Case of Amazon and Jabong | Vivekananda National Conference- VINC 2018 on ‘Transforming Nation through: CSR, Financial Inclusion, Empowerment & Digitalization’ held at School of Business Studies, Vivekananda Institute of Professional Studies | 15 Mar, 2018 |
| Effect of Perceived Deception on Willingness to Buy and Intention to Repurchase: An Exploratory Research | 2017 Annual Conference of Emerging Markets Conference Board on ‘Reaching Consumers of Emerging Markets’ held at IIM Lucknow Noida Campus | 07 Jan, 2017 |
| Diagnosing Degree of Sustainability of Mahindra & Mahindra India Ltd | 9th International Conference on ‘Mapping Global Changes in Business, Economy, Society and Culture’ held at Faculty of Management, Pacific Academy of Higher Education and Research Universi | 19 Jan, 2018 |
| Has Consumer’s Attitude towards McDonald’s Changed: A Study Conducted in South Delhi | International Conference on ‘Interdisciplinary Innovative Research in Education, Law, Governance, Gender Studies, Humanities, and various Management Practices’ organized by Krishi Sanskriti Publications, held at Jawaharlal Nehru University | 10 Jun, 2017 |
| The Role of Advertising in Decoding the Digital Consumer: A Case of Amazon and Myntra | International Conference on ‘Interdisciplinary Innovative Research in Education, Law, Governance, Gender Studies, Humanities, and various Management Practices’ organized by Krishi Sanskriti Publications, held at Jawaharlal Nehru University | 10 Jun, 2017 |
| An Analysis of the Attitude of Consumers towards McDonalds | International Marketing Conference- MARCON 2017, organized by International Management Institute, Kolkata | 19 Dec, 2017 |
| Antecedents Affecting Green Purchasing Behaviour: An Empirical Study on India’s Young Consumers | 5th Annual International Commerce Conference on ‘Startup to Sustainability: Initiatives and Challenges’ organized by Department of Commerce, Delhi School of Economics, University of Delhi | 05 Nov, 2016 |
| Green Marketing an Aspect of Corporate Social Responsibility | the 4th Annual International Commerce Convention on ‘Corporate Governance and CSR: Retrospect and Prospects’ organized by Department of Commerce, Delhi School of Economics, University of Delhi | 19 Dec, 2015 |
Title: Impact of Deception on Consumer Behaviour in E-Commerce Industry with Respect to Fashion and Apparel
Presented At: 2nd Universal Conference on Multidisciplinary Research & Innovation organized by DHS Foundation
Date: 25 Jul, 2021
Title: “Market Selection and Expansion Strategies in International business
Presented At: International Conference on Advances in Management Practices (ICAMP) 2020 at Jagan Institute of Management Studies (JIMS), Delhi
Date: 23 May, 2020
Title: Theoretical Perspectives on Innovative Sustainable Human Resource Management
Presented At: National Conference on “Exploring Spiritual Foundations of Leadership and Management
Date: 15 Feb, 2020
Title: Triple Bottom Line Approach in Sustainability Marketing
Presented At: Vivekananda International Conference 2020, on ‘Sustainability, Governance and Responsibility’ at Vivekananda Institute of Professional Studies, Delhi
Date: 24 Jan, 2020
Title: Impact of Perceived Deception on Consumer Behaviour: The case of Detergent Powder
Presented At: the Seventeenth AIMS International Conference on Management, organized by IIM Kozhikode
Date: 04 Jan, 2020
Title: Advertising Effectiveness: An Empirical Study in Cold Drinks Industry
Presented At: International Conference on “Industry 4.0: Impact of Technology on Business Environment”, organised by Delhi Institute of Advanced Studies, GGSIPU
Date: 06 Jan, 2020
Title: Marketing Solutions for the Problems in Advertising towards Children
Presented At: 72nd All India Commerce Conference on ‘Global Business: Emerging Issues and Challenges’ at KIIT University, Bhubaneswar
Date: 24 Dec, 2019
Title: Societal Well Being Issues in e-Business: The Responsibility of Corporate Social Responsibility
Presented At: International Conference on e-Business ICON e-BIZ-2019, organised by Shri Ramswaroop Memorial University
Date: 09 Nov, 2019
Title: Influence of Advertising via Social Networking on Children
Presented At: 4th National Conference on ‘Indian Economy, Green Management, Artificial Intelligence, Gender Inequality and Social Networking: Emerging Trends and Technological Issues’ at LBS College in association with Inspira Research Association
Date: 19 Oct, 2019
Title: Effect of Exaggerated Claims on Brand Evaluation
Presented At: 5th International Conference on ‘Global Business Environment: Entrepreneurship, Resource Planning and Regional Development’ at International Management Institute
Date: 30 Nov, 2019
Title: Human Capital Management: An Analysis of Recruitment and Selection Process
Presented At: National Seminar on ‘New India @ 75: Strategies for Transformation and Growth’ organised by Asian Business School
Date: 12 Oct, 2019
Title: Adopting Business Innovation to Generate Sustainable Business Solutions and Competitiveness: A Case Study of Nestle
Presented At: the International Conference on ‘Current Scenario of Digital Marketing, E-Commerce, Management & Social Science-2019’ at IMRF Institute for Education & Research in association with IIM Australia, IMRF Mysore Chapt
Date: 15 Jun, 2019
Title: An Analysis of Performance Appraisal System Adopted by Small to Medium Scale Indian Companies
Presented At: 1st International Conference on ‘Recent Advances and Innovation in Business Management & Science’ at Acropolis Institute of Management Studies and Research in association with Research Foundation of India, Indore
Date: 08 Jun, 2019
Title: Young Digital Consumer Preferences: An Exploratory Delhi
Presented At: 6th Annual International Commerce Conference on ‘Digital Outreach & Future of Marketing Practices’ organized by Department of Commerce, Delhi School of Economics, University of Delhi
Date: 12 Jan, 2018
Title: “An Empirical Study on Impact of Corporate Social Responsibility on Consumer Behaviour”
Presented At: International Conference on ‘Corporate Social Responsibility, Demonetization, Globalization & Business Sciences-2018’, organized by IMRF Group of Educational Institutes
Date: 20 Jan, 2018
Title: The Impact of Advertising on the Digital Consumer: A Case of Amazon and Jabong
Presented At: Vivekananda National Conference- VINC 2018 on ‘Transforming Nation through: CSR, Financial Inclusion, Empowerment & Digitalization’ held at School of Business Studies, Vivekananda Institute of Professional Studies
Date: 15 Mar, 2018
Title: Effect of Perceived Deception on Willingness to Buy and Intention to Repurchase: An Exploratory Research
Presented At: 2017 Annual Conference of Emerging Markets Conference Board on ‘Reaching Consumers of Emerging Markets’ held at IIM Lucknow Noida Campus
Date: 07 Jan, 2017
Title: Diagnosing Degree of Sustainability of Mahindra & Mahindra India Ltd
Presented At: 9th International Conference on ‘Mapping Global Changes in Business, Economy, Society and Culture’ held at Faculty of Management, Pacific Academy of Higher Education and Research Universi
Date: 19 Jan, 2018
Title: Has Consumer’s Attitude towards McDonald’s Changed: A Study Conducted in South Delhi
Presented At: International Conference on ‘Interdisciplinary Innovative Research in Education, Law, Governance, Gender Studies, Humanities, and various Management Practices’ organized by Krishi Sanskriti Publications, held at Jawaharlal Nehru University
Date: 10 Jun, 2017
Title: The Role of Advertising in Decoding the Digital Consumer: A Case of Amazon and Myntra
Presented At: International Conference on ‘Interdisciplinary Innovative Research in Education, Law, Governance, Gender Studies, Humanities, and various Management Practices’ organized by Krishi Sanskriti Publications, held at Jawaharlal Nehru University
Date: 10 Jun, 2017
Title: An Analysis of the Attitude of Consumers towards McDonalds
Presented At: International Marketing Conference- MARCON 2017, organized by International Management Institute, Kolkata
Date: 19 Dec, 2017
Title: Antecedents Affecting Green Purchasing Behaviour: An Empirical Study on India’s Young Consumers
Presented At: 5th Annual International Commerce Conference on ‘Startup to Sustainability: Initiatives and Challenges’ organized by Department of Commerce, Delhi School of Economics, University of Delhi
Date: 05 Nov, 2016
Title: Green Marketing an Aspect of Corporate Social Responsibility
Presented At: the 4th Annual International Commerce Convention on ‘Corporate Governance and CSR: Retrospect and Prospects’ organized by Department of Commerce, Delhi School of Economics, University of Delhi
Date: 19 Dec, 2015
| Society | Role | From | To |
|---|---|---|---|
| Mudra | Convenor | 01 May, 2024 | 30 Apr, 2026 |
| NPS Committee | Member | 01 May, 2024 | 30 Apr, 2026 |
| Alumnae Association | Member | 01 May, 2024 | 30 Apr, 2026 |
| Central Alumnae Committee | Co-Convenor | 01 Jul, 2025 | 30 Jun, 2026 |
| Annual Day Committee | Member | 01 May, 2024 | 30 Apr, 2026 |
| India Today | Member | 12 Mar, 2024 | 30 Apr, 2026 |
Society: Mudra
Role: Convenor
From: 01 May, 2024
To: 30 Apr, 2026
Society: NPS Committee
Role: Member
From: 01 May, 2024
To: 30 Apr, 2026
Society: Alumnae Association
Role: Member
From: 01 May, 2024
To: 30 Apr, 2026
Society: Central Alumnae Committee
Role: Co-Convenor
From: 01 Jul, 2025
To: 30 Jun, 2026
Society: Annual Day Committee
Role: Member
From: 01 May, 2024
To: 30 Apr, 2026
Society: India Today
Role: Member
From: 12 Mar, 2024
To: 30 Apr, 2026
| Event Name | Role | Assigned On |
|---|---|---|
| Sampling and Indian Official Statistics | member | 25 Sep, 2025 |
| Seminar on "Unlocking your research Potential" | convenor | 08 Oct, 2025 |
Event: Sampling and Indian Official Statistics
Role: member
Assigned On: 25 Sep, 2025
Event: Seminar on "Unlocking your research Potential"
Role: convenor
Assigned On: 08 Oct, 2025