Research Mentoring enriched the students with guidance from dedicated teachers Research groups were formed with few students in each group and teachers from different streams It opened up the world of research possibilities for these students and taught them how to work on joint research projects
RESEARCH UNDERTAKEN: Perception of Luxury Goods Consumption and Aspects of Identity: An Intergenerational Study (Research paper submitted to IQAC not yet published)
Teacher Coordinators: Dr. JASLEEN KAUR (ECONOMICS) and Dr. GARIMA KUMAR (PSYCHOLOGY)
RESEARCH UNDERTAKEN: Shifting from Cash to Cashless: A study of Consumer Behaviour (Published)
Teacher Coordinators:Dr. NITI ARORA (ECONOMICS) and Dr. MEENU GOEL (STATISTICS)
Authors: Priya Malhotra , Vani Tiwari and Dr. Niti Arora
2021, Shifting from Cash to Cashless: A study of Consumer Behaviour, IOSR Journal of Humanities And Social Science, International Organization of Scientific Research, Vol. 26, Issue, 2, ISSN : 2279-0837: Url : www.iosrjournals.org
RESEARCH UNDERTAKEN: Research Paper1: Exploring how social media marketing impacts youth development in India and China (Published)
Research Paper1:Green finance in a climate challenged India(Published)
Teacher Coordinators: Dr. MEENAKSHI SINHA SWAMI (ECONOMICS) and Dr. KAMLESH KAUR (COMMERCE)
By Priya Gupta and Urvi Singh (BCH 3rd sem)
Singh, U.: Gupta, P.K. & Swami, M.S., 2021, Exploring How Social Media Marketing impacts Youth Development in India and China, Chapter 11, July, Sustainable Marketing, Editor, G Muruganantha K K Publication , Chennai, p 111-122, (ISBN 978-81-953319-2-5)
By Vaidehi Khanna and Preeti Kumari (BCH 3rd Sem)
Khanna, V.; Kumari, P. & Kaur. K., 2021, Green Finance in a Climate Challenged India, Chapter 7, July, Sustainable Marketing, Editor, G Muruganantham, K K Publication , Chennai, p 65-76, (ISBN 978-81-953319-2-5)